Not all marketing is equal. However, you must be able to measure the return on investment (ROI) using a set of key performance indicators (KPI). Here I would like to discuss the top 5 marketing performance indicators based on our experiences. KPI #1: Got Revenue? Ask yourself: did our revenue increase by a factor or... Continue Reading →

Small businesses often misunderstand the power of coupons due to misguided bad experience. Let us show you how coupons can work for your business.

Most small businesses lack customer flow predictability that turns them into mediocracy. Let's discuss how to overcome this!

Every small business owner needs to develop self-discipline to perform a self-review once a week.

Waiting rooms suck! They are designed without meaningful interactions that can benefit a business. We can fix that!

Most small businesses do not have a customer list! Yup, they never made one! What a shame! Because, a customer list can monetized so many ways. Find out how.

When we decided to focus on building tools for small businesses, we had to make a big decision:  support all devices or prioritize one over the other. Supporting all types of devices such as desktop/laptop, tablets, and smartphones with equal attention meant developing web applications, native apps and dealing with assets across all of them.... Continue Reading →