Not all marketing is equal. However, you must be able to measure the return on investment (ROI) using a set of key performance indicators (KPI). Here I would like to discuss the top 5 marketing performance indicators based on our experiences. KPI #1: Got Revenue? Ask yourself: did our revenue increase by a factor or... Continue Reading →
Small Business: To Coupon or Not to Coupon?
Small businesses often misunderstand the power of coupons due to misguided bad experience. Let us show you how coupons can work for your business.
What is the BIGGEST problem with most small businesses?
Most small businesses lack customer flow predictability that turns them into mediocracy. Let's discuss how to overcome this!
Owner Tip: Weekly Fifteen Minute Self-Review
Every small business owner needs to develop self-discipline to perform a self-review once a week.
Wasted Waiting Rooms with Muted TVs
Waiting rooms suck! They are designed without meaningful interactions that can benefit a business. We can fix that!
Got a Marketing Guru?
In our on-going interactions with many small businesses, we learned that most of them either undervalue marketing or hire third-party pseudo agencies. What they really need is a guru!
Got a Customer List?
Most small businesses do not have a customer list! Yup, they never made one! What a shame! Because, a customer list can monetized so many ways. Find out how.
Why Build a Mobile Marketing List?
Most small businesses do not have a mobile marketing list yet!
Is Desktop UX Relevant Anymore?
When we decided to focus on building tools for small businesses, we had to make a big decision: support all devices or prioritize one over the other. Supporting all types of devices such as desktop/laptop, tablets, and smartphones with equal attention meant developing web applications, native apps and dealing with assets across all of them.... Continue Reading →